Buying a Rolex Watches

At Rolex we are proud of our work and we believe that nothing beats experiencing first-hand the meticulous details, the balanced weight, the comfort and simply the feel of a Rolex.

With the necessary knowledge, skills and technical know-how, Official Rolex Retailers are best suited to guide you through the range of available models, advise you on all the technical aspects of our watches and help you make the choice that will last a lifetime.

Every Rolex is delivered in a beautiful presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important to us, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

Quality is the common thread found throughout the history of Rolex. Quality of the movement, quality of the case and bracelet, but also quality of the services associated with the watch over time. The philosophy of Rolex translates into peerless quality standards. This obsession with quality is driven by an unwavering philosophy: customer satisfaction. At Rolex, the customers are at the heart of all considerations and every process.

Official Rolex Retailers have the expertise and tools in order to adjust the bracelet or strap of your watch to the perfect size and to maximize your comfort. On metal bracelets, they will be able to add or remove any links as necessary and will place any excess links in your presentation box.

Before you leave with your Rolex watch, your Official Rolex Retailer will prepare it for you to wear. They will wind the watch fully, set the time, date and day, check the functions and verify the tightness of the crown.

Inside the presentation box, they will place your watch's user manual, with instructions on how to use and care for your watch. Your Official Retailer will then fill out and date the Rolex guarantee card, that certifies your watch's authenticity.

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. Our confidence in our rigorous quality assurance allows us to provide a five-year international guarantee on all new Rolex watches purchased from one of the brand’s Official Retailers.

Five-Year guarantee

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Experience Rolex watches at Point of Sale

The Rolex Collection features both Classic and Professional watches available in a variety of materials, dials, bracelets and sizes to suit all wrists and styles.